Cooling off with this towel is easy:Wet it. Wring it. Snap it 5 to 6 times. Enjoy the instant cooling.You're outside in oppressive heat. All you have is a bottle of tepid water. Your prospects for a pleasant day are looking bleak. Wait a minute. You just remembered you brought a West Marine Cooling Towel along. Whew! The day is saved. Just get the towel wet (it doesn't matter how cold or warm the water is), wring it out, snap it 5 or 6 times and amazingly, it's not just cool, but downright cold. This 100% polyester towel is highly absorbent, quick drying and breathable so you can easily wipe away perspiration and cool down at the same time. It also has an Ultraviolet Protection (UPF) rating of 50+ so it will block 98% of the sun's harmful rays—useful if you keep it wrapped around your neck for cooling and protection. The handy 12" x 30" size makes it perfect for the beach, boat, gym or anywhere you'll appreciate its cooling properties. Machine washable. Imported.